Case Study
United Auto Workers
We worked with the UAW to keep their members engaged through innovative and interactive texting programs.
Background
One of the most established labor organizations in the country was looking to connect with their members in a new and convenient way. From updating members about local elections and events to supporting activism for national campaigns, the UAW needed to deliver important information on short notice.
Our Role
Winning Connections created multiple comprehensive texting programs designed to reach targeted UAW members. We were able to text thousands of individuals and engage them in one-on-one conversations. The interactive, personal style of texts showed a high response rate from individuals who were hard to reach by other means.
Win
The UAW saw an increase in targeted participation and continues to incorporate texting into their wider communication campaigns.
Services
- Texting Multiple Universes
- Organizational Leadership planning and analysis
- Organization Building
