Case Study

Turning Out Female Voters

 “Winning Connections’ capacity and ability to quickly engage on key campaigns helped us win key races for WOMEN VOTE! and deliver an historic election night for women”

– Denise Feriozzi, Director, WOMEN VOTE!


In 2012, Winning Connections teamed up with groups committed to quality, affordable healthcare for women. From assaults on Planned Parenthood to attacks against contraception, Congress had relentlessly targeted women’s healthcare. Many candidates who stood their ground faced uphill reelection fights, including Senator Claire McCaskill and Representative Tammy Baldwin.

Our Role

Winning Connections partnered with EMILY’s List WOMEN VOTE! and Planned Parenthood Action Fund to reach women and urge them to vote for candidates fighting for their interests. Winning Connections broke through with voters by highlighting the anti-choice policies of Republican lawmakers.


Winning Connections helped three Senators and five members of Congress win tough fights, ensuring the voices of women would be heard louder in Washington and across the country.

  • Program Development
  • Election Calls
  • Issue Advocacy Calls
  • Digital Outreach