For years, tobacco companies have marketed their products to children, creating an addictive habit that threatens their health for the rest of their lives. In April of 2019, the Denver City Council considered legislation to increase the age of sale for tobacco to while also requiring a tobacco retail license to better analyze and regulate who was selling tobacco in their city.
We worked with the Campaign for Tobacco Free Kids and the American Heart Association for the Denver Tobacco 21 campaign to pass this legislation. We sent calls to members of the City Council over eight days. The bill was tabled after committee debate, but we knew these calls had created traction and the fight was not yet over. In September, we sent more calls to the City Council over a six-day period.
Our second attempt won with a unanimous vote, creating a blueprint for other campaigns to raise the tobacco purchase age while also protecting the vital licensing requirement. The outcome was a huge win for public health.