VICTORY FOR THE MASSACHUSETTS FAIR SHARE AMENDMENT

CHALLENGE

  Helping the school and infrastructure funding campaign overcome a torrent of negative ads aired before ballots were delivered. 

STRATEGY

 Call key voters to ensure they knew why the Fair Share Amendment mattered, had received their ballots, and planned to vote.

RESULTS

We called nearly 370,000 voters receiving vote-by-mail ballots, helping the Fair Share Mass Coalition win by over 110,000 votes. Our call program was critical for overcoming nearly $15 million in opposition spending.