Winning Connections creates comprehensive calling programs that allow your campaign to communicate individually with voters. We develop the right phone strategy and write scripts that effectively communicate your message, identify and persuade supporters, and motivate voters to go to the polls. Our interactive live calls break through the clutter, and offer you the opportunity to create an ongoing, real conversation with each target voter.
Our programs are guided by research and refined by our years of experience in the field. We maximize the effectiveness of each program by taking advantage of the best targeting and voter modeling available. We create interactive calling scripts that frame issues for our clients engage voters in meaningful conversations. We have studied the most effective call lengths, how to build a program from one call to the next, and how to best integrate phone calls with the rest of your media and field efforts.
A phone program enables you to reach each and every voter with a custom-tailored message. Winning Connections’ voter ID calls can help you hone your target universe of voters and refine your message in a responsive way. Persuasion calls use information obtained from ID calls to convey customized messages that address each voter’s concerns. Our Get Out The Vote calls also employ information gathered in ID calls to convince voters that their votes will have an impact. The end result of our live calling programs is a big difference in turnout. In fact, research by Yale professors Donald Green and Alan Gerber show that live, interactive calls of sufficient length can boost turnout by as much as five percentage points.
Though live calls are proven to be much more effective than robo calls, Winning Connections has years of experience producing the highest quality automated calls. We work with our clients to create concise and direct scripts that keep the call recipient's attention. We plan the most impactful way to release a call, and have a record of success using automated calls to generate positive earned media for a campaign. With savvy targeting, we often use automated calls to set the record straight, quickly notify voters about important news, or let people know about upcoming events.