Winning Connections has more experience developing creative, effective phone programs than any other firm. We have learned from clients as diverse as Al Franken, Planned Parenthood, Anheuser Busch, and the NAACP, and applied those lessons to each subsequent campaign. Whether your goal is to win over voters, build your organization's membership, or pass a piece of legislation, we can create a campaign plan that will get the job done.

Winning

"Winning Connections has executed programs that have increased voter turn-out among union families. Their calls have helped working people win in Pennsylvania."
- Rick Bloomingdale, Secretary Treasurer, PA AFL-CIO

Creative Approach

Every campaign is different. You have unique goals, and Winning Connections can help you reach them. We can work with you from the beginning. Our staff are experts at translating your message into the most effective language for the telephone. We will work with you on targeting and modeling, and map out a voter contact strategy that carries you from identifying supporters and undecided people, to persuasion, to turnout. Winning Connections uses stringent quality control and monitoring to ensure our programs' success.

Driven by Research

Winning Connections has participated in a number of field and academic studies on the most effective way to influence voter opinion and motivate people to turn out and vote. We have researched the best way to write interactive call scripts, and the best ways to pair phone calls with other campaign media, such as direct mail and television advertising. We learn everyday, and each lesson helps us build the next victory for a client.

In a 2008 study that we conducted with University of Notre Dame Professor David Nickerson, we learned that a longer, interactive phone call that makes use of implementation intentions is nearly twice as effective as a standard, 30 second GOTV call. Against a control group in a competitive primary state, voters who received a longer GOTV call with a script that triggered implementation intentions were 5% more likely to turnout to vote on election day. In a close race, a GOTV calling program that uses the best techniques is often the difference between victory and defeat.

Working with groups including NARAL and the League of Conservation Voters, we have reviewed the most effective ways to pair live phone calls with direct mail. Done properly, the best combination will result in a net impact that is greater than the sum of its parts. An interactive phone call can ensure that your message reaches a target voter like no other media. Moreover, we used integrated tactics to reduce down-ballot drop off from the Presidential to Congressional level by 20%.

Our Difference

• Unlike many other phone firms, we work with campaigns from day one. We work best when we integrate our programs with your field strategy, communications plan, and other paid media.
• Our staff brings years of varied experience to the table. At Winning Connections, you will partner with experienced campaign managers, public affairs professionals, labor organizers, and issue advocates.
• We have won elections and passed legislation all over the country. We pride ourselves on working equally well in rural, urban, and suburban districts. We also can run bilingual calling programs in several languages.
• We create the most innovative programs in the industry, and combine our experience on the campaign trail with research in behavioral economics and the psychology of civic engagement.

We have applied the lessons of dozens of research programs studying the best ways to use calls on behalf of clients including President Barack Obama, Governors Bev Perdue and Ted Strickland, Senators Jon Tester, Al Franken, and Maria Cantwell, the Sierra Club, the AFL-CIO, AARP, No on Proposition 8, Planned Parenthood, the League of Conservation Voters, ACORN, and many others.