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Winning Connections helps advocacy groups, trade associations, lobbyists and public affairs consultants advance their public policy agendas. Our strategic vision and technical expertise ensure that our programs are integrated into our clients’ overall campaign in a way that amplifies the effect of every other component, including face-to-face lobbying and media. Our in-depth experience in the federal arena is buttressed by our extensive work at the state and local levels on a wide range of issues. We are experts at communicating our clients' messages across a wide spectrum of issues, including health care reform, energy and conservation, gaming, taxes, and national security, among others.
In order to tailor our programs to meet the needs of each client, we work hard to profile the target audience. Using polling, focus groups, and other research, we analyze how voters, stake holders, and elected officials engage with an issue. Our research shows that form communications are generally ineffective in getting through to decision-makers. So, we vary our mobilization messages and make sure that each caller we patch-through to a lawmaker’s office is prepared to deliver an informed and passionate message, one that is fundamentally their own.
"Winning Connections worked wonders. The legislative situation changed daily, and Winning Connections was always ready with the right message, helping us mobilize consituents in over a hundred congressional districts. Their excellent work helped make higher CAFE standards a reality."
- Cathy Duvall, Political Director, Sierra Club
The most effective way to mobilize constituents is through an outbound patch-through calling program, where we reach out to individuals, coach them on how to talk to policymakers, and seemlessly patch them through to the officeholder. Our operators will recruit, screen and train callers and then connect them directly to the target office. We can also set up a toll-free number for activists to call. Both of these phone-based programs can be directly integrated with e-mail and other communications. We can also deploy surveys, collect e-mail addresses, and send automated messages to mobilize people.
Once your list is built, we can geo-target users to federal or state legislative districts. Because people often have cell numbers that don’t correspond to their current address, our programs include a double confirmation step to ensure that we connect each activist to the correct lawmaker. Each activist receives coaching and confirmation before being connected to their Senate, Congressional or other office.