Winning Through Research

Winning Connections specializes in live, interactive calls that persuade undecided voters and mobilize supporters.

Winning Connections’ calling programs employ the best practices in our medium. Every program that we create reflects lessons we’ve learned in more than 15 years as a firm and decades of staff experience managing campaigns and organizing causes.

We also take advantage of field and academic research. Our firm has participated in numerous control-group field tests and we’ve commissioned focus groups and polls to better understand the best ways to gain voter attention and change opinions and behaviors.

“A chatty, lengthy call where the caller develops a certain rapport with the respondent – that can have a profound effect. That can raise turnout by 3, 4, or 5 percentage points.” – Green and Gerber, 2008